Getting Your Decorative Concrete Business Started
The decorative concrete industry is by most accounts the fastest growing sector in all the building, construction and remodeling trades. Stop and think for a minute how much exterior concrete there is just within 30 square miles of you. Now think about how much interior flooring products are installed each year within the same region... All of that square footage is a potential customer of decorative concrete.
Exterior: Homeowners and businesses spend thousands of dollars each year maintaining landscaping, on improvements and simple general maintenance and repair. Yet property owners simply "accept" that their concrete is plain, gray, stained and even damaged from extreme heat or cold weather and high traffic. Most property owners simply do not realize that their is an affordable solution to either repairing or even restoring their concrete with a finish. A decorative concrete contractor can not only restore the concrete finish but also apply decorative and aesthetically appealing surface creating the real look and feel of stone, brick, tile and more. Imagine a finish that is not only stronger but much more resistant to the elements and traffic that caused their concrete to become unsightly in the first place.
Interior: Pick up a phone book at look at all the flooring covering suppliers and installers in your area, the list is near endless. Each one selling or installing conventional flooring products such as tile, wood, carpet and linoleum. Imagine a floor covering that is in most cases either less expensive, easier to install, 10 times stronger, provides literally unlimited design options, virtually maintenance free and resistant to staining, wear, various chemicals and more. Our products can create such a floor and we can show you how to do it.
By now, you might be thinking that this type of work sounds pretty labor extensive and complicated... If you are thinking that, you couldn't be more wrong. When we first started developing decorative concrete product and finishes we knew that they not only had to be durable and last the test of time but that they also needed to be extremely easy to use. It wasn't our goal to create a product that individual homeowners could install but a proven step by step system that trained installers could use and create a profitable business with regardless of their background or hand's-on ability.
We assure you that once you have completed the training program, you will be ready to not only install these finishes but you will be the owner of a profitable business earning between $500 to 2,000 a day minimum. Most recoup their start up investment within the first 30 to 45 days. Let us show you how...
Do we have your attention yet? Contact us today to speak with a representative who will discuss with you the next step to owning your own decorative concrete business.
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Why Invest in Your Own Concrete Coatings Business?
1. Decorative concrete resurfacing is one of the fastest growing sectors of all building trades.
While past construction growth was fueled by expansion of the new housing market over the last decade or more, demographic trends indicate growth will extend beyond the residential housing market to the remodeling of existing homes, commercial developments, general restoration and improvements of all concrete surfaces. An increasingly greater percentage of homeowners, business owners and developers are hiring specialty contractors for decorative concrete resurfacing, surface restoration and custom seamless flooring due to the specialty nature and cost savings of these services.
Maturing
Baby Boomers with more disposable income and an increasing
priority on enjoying life will continue to employ the services
of our industry in greater numbers to ease the burdens of
remodeling and maintaining their homes.
Additionally, growing numbers of dual-income families and
businesses will continue to look to decorative concrete
resurfacing contractors to create a beautiful and virtually
maintenance free surfaces.
Working in conjunction with favorable demographic trends is
the consumer's recognition of decorative concrete resurfacing
as a truly compelling value when compared to the cost of tear
out and removal of old concrete surface or when compared to
any other interior flooring product.
In 2007,
1.7% or 1.9 million property owners reported problems with the
look and condition of their concrete driveway, pool deck,
sidewalks, garage floor or flooring and hired a decorative
contractor to remedy the issue.
2. High Margins
Decorative concrete resurfacing and custom seamless flooring contractors typically generate an average sale of 4 to 7 times their cost of materials.
Exterior Example: 900 sq. ft. residential driveway.
- Application applied is a Splatter Texture.
- Job sold for $3.50 per sq. ft. for a total of $3,150.00
- Total material cost for this project is $567.00 or $0.63 per sq. ft.
- Profit made from this project = $2,583.00 for 2 days of work.
Interior Example: 1,100 sq. ft. interior floor.
- Application applied is a Slate Trowel Finish.
- Job sold for $3.75 per sq. ft. for a total of $4,125.00
- Total material cost for this project is $836.00 or $0.76 per sq. ft.
- Profit made from this project = $3,289 for 3 days of work.
Additional profitability examples on document B.018 – Basic Training: Startup Profitability.
3. Limited Capital Investment
For less
than $2,400 you can purchase all of the tools and equipment
needed to start your own decorative concrete resurfacing and
custom seamless flooring business. You will recoup your
equipment investment costs within the first couple of jobs you
complete. Few if any other business can say that.
4.
Limited Exposure to Recession
As long as concrete is used in construction there remains the opportunity to restore, protect or beautify such surfaces, shielding decorative concrete resurfacing contractors from exposure to recession as these services are perceived as value, low-cost service that enhances both property value and pride of ownership.
The fact
is, even through the latest economic downturn, decorative
concrete resurfacing and custom seamless flooring contractors
have been as busy as ever. Even the third quarter of 2008 with
the volatile stock markets, high unemployment claims and
horrific housing markets, we had our best third quarter ever.
5.
Adaptability to Management Systems
Decorative concrete’s narrow focus on improving, protecting and beautifying concrete and flooring limits the business' complexity and allows it to be distilled down to a limited number of repetitive tasks faced by production, administrative and sales staff. These tasks are very adaptable to systems that improve profitability, increase sales and reduce the strains on management.
In a nut shell, the products and services almost sell themselves. The application of the products is simplistic and the profit per job is always a higher percentage than just about any other industry or trade.
6. Experience in Construction or Concrete is Not Required
Fact is, over 90% of all existing decorative concrete resurfacing business owners had no experience of any kind in the construction fields. This is possible because of the detailed hands on training that we initially provide followed by the technical support and business development services we offer.
7. We Don’t Just Get You Started and You Are Off on Your Own
Other than producing the best, most durable and easy to use products available, business development is our expertise. Consider us your business partner from the very beginning; assisting you with sales and marketing advice, technical support before you even start a job and helping you complete the job to ensure a satisfied customer.
So what are you waiting for, call and speak with one of our Market Development staff members and discuss the options and business potential in your market and find out how to proceed…